Welcome to my portfolio! I'm Christiano Rocco, an experienced freelance creative director and senior conceptual copywriter with a passion for combining creativity with psychological insight.

With a background in art direction and photography, I've helped companies of all sizes develop compelling narratives and creative strategies. My journey began with a degree in advertising and led to roles at Coca-Cola and Scholz & Friends, among others.

I'm currently enhancing my creative expertise by studying for a Master of Science in Psychology at the University of Exeter. This is not only fueling my lifelong passion for learning, but also enabling me to apply a deeper understanding of human behaviour to my creative work.

My career is decorated with awards from Cannes Lions, Art Directors Club and Eurobest, reflecting my commitment to excellence across multiple roles and disciplines. I'm eager to apply my unique blend of creative experience and psychological insight to your next project, ensuring messages that not only resonate, but engage on a deeper level. Get in touch to explore how we can elevate your brand's narrative.

Honours & Awards:

Cannes Lions: 2x Bronze, 7x Shortlist
Young Lions Film: Germany's Film Team
NY Festivals: 3x Finalist, 1x Shortlists
Eurobest: 1x Silver
London International Awards: 1x Bronze, 1x Shortlist
ADC Germany: 1x Bronze, 3x Merit
Cresta Awards: 1x Bronze, 1x Shortlist
Deutscher Werbefilmpreis: 1x Shortlist
German Ad Film Academy: Nominee (Young Director)
Ad Age Editor's pick: a couple of times
Ciclope Awards: 1x Finalist
Radiostars: 1x Gold
Brazilian Direct Marketing Association: Gold
Startup Weekend Hamburg: 3rd Place
Guinness Book of Records: Greatest distance by a battery-powered remote-controlled model car on a single charge (With Duracell)

Agencies

Ogilvy UK, London
AKQA, Berlin
DDB, Berlin
M&C Saatchi UAE, Dubai
Edelman, Berlin
Innocean , Berlin
POSSIBLE, Budapest
Grey, Dusseldorf
Serviceplan, Hamburg
Leagas Delaney, Hamburg/Prague
Scholz & Friends, Hamburg
FCB, São Paulo
RAPP, Berlin
TLGG, Berlin
Artus, Frankfurt
Vertical Social Club, Berlin
ICF Next, Brussels

Clients

Hyundai
Kia
Škoda
Opel
Vauxhall
Mercedes AMG
BMW
Audi
Ring
SumUp
Dove
Comfort
Hellmann's
Febreze
Gillette
Lenor
Coca-Cola
Duracell
Hansemerkur
Siemens
Müller Milk
Actimel Danone
Tchibo
Nivea
Tchibo
Motorola
SC Johnson
Kraft Foods
Weber
Wasa Barilla
European Food Safety Authority
Uni. Hildesheim
MSD Animal Health
Sanofi Vaccines

Languages

English: Native-like
Portuguese: Native
German: Advanced
Spanish: Advanced Swedish, Russian: Basic Notions