NEXT AWAITS

Hyundai / Innocean / Copywriting

Hyundai’s progressive spirit has always been the key driver of the Korean company’s success, the key ingredient to becoming the sixth-largest carmaker in the world. However, since arriving in Europe in the late 70s, there was one key missing element: a proper brand introduction. So, when Hyundai became the trailblazer in sustainable mobility in 2019, it was time to show the origin of this progress. It actually started decades ago, when the plans of a humble farmer named Chung Ju Yung would change Korea. And soon after, the world.

“It’s a smart, inventive film – impressive in scale and special effects and in the fact that it packs 60 years of history into two minutes. We’d love to see the company do more of this”

Forbes

“An elegant retrospective tracing Hyundai’s 70-year history back to its founder.”

Ad Age

Honours & Awards:

2x New York Festivals Finalist 
Ad Age Editor's Pick
Epica Shortlist
Cresta Awards Bronze
Cresta Awards Shortlist
Deutscher Werbefilmpreis Finalist
LIA Shortlist
Ciclope Awards Finalist

Credits:

Agency: INNOCEAN Berlin
Worldwide CCO: Jeremy Craigen
European CCO: Gabriel Mattar
ECD: Ricardo Wolff
Producer: Mark Rota 
Senior ADs: Marlon von Franquemont, Teco de Luccia, Sebastian Hudert
Senior CW: Christiano Rocco, Thomas Bengtson
Senior Designer: Nicolas Kotzé
CW: Rohan Vitus Fernandez, Andy King
Production Company: MJZ London
Producer: Nathalie Hill, Michael Duttenhöfer  
Director: Dante Ariola  
DOP: Kasper Tuxen  
Director 1st AD: John Lowe
Editor: Crispin Struthers @ Final Cut, LA /
Post-Production Online and CG: MPC London/LA
Producer: Tomek Zietkiewicz /
Lead CG: Jessie Amadio
Lead 2D: Guillaume Weiss
Creative Director: Michael Gregory
Colourist: Mark Gethin
Sound Design: Stimmüng, LA
Sound Studio: Loft Studios, Berlin
Music: 2wei Music, Hamburg