ACHIEVEMENTS

Duracell / Grey / Copywriting, Filming, Photography

Duracell wanted to celebrate humanity’s greatest achievements, starting with Bertha Benz. A local and global hero who, in 1888, against all odds, drove the first car prototype from Mannheim to Pforzheim. Her 106km trip set a milestone for women, for the auto industry and the whole society.  In the process of recreating her feat with a remote-control car, we too broke a world record: greatest distance by a battery-powered, radio-controlled model car on a single charge – Guinness World Records.
Bertha Benz’s granddaughter, Jutta Benz, it the only person alive directly connected to the historical event – her mother was a passenger in the Benz Patent-Motorwagen No. 3 during the epic trip. Although she is extremely reclusive, she accepted to talk to us, and we all had the opportunity to dive into living history.

Honours & Awards:

Guinness World Records
Ad Age Editor's Pick

Credits:

Advertising Agency: Grey, Germany
Client Services Director: Bodo Schiefer
Chief Creative Officer: Fabian Kirner
Executive Creative Directors: Mark Hendy, Neil Elliot
Senior Copywriter: Christiano Rocco
Senior Art Director: Thiago Jacon Senior
Copywriter: Fabio Montero
Art Director: John John Skoog
Group Account Director: Radu Ghelesel
Account Director: Saskia Kroschewski
Senior Agency Producer: Torsen Gerst
Director: Holger Hage
Sound: Cedric Hopf
Editor: Jenny Metz Group
Business Director: Philippa Baldwin