FOLLOW YOUR BRAIN

Hyundai / Innocean / Copywriting

The new i20: a car packed with technology, comfort and design just for the right price. Yet, the obvious decision of buying this car is somehow cloudy. Why? Maybe you don’t know, but those rides in a beaten VW Golf back when you were a kid are influencing you. But you must know: Following your heart is an invitation to disaster. How many times we followed our hearts and made silly decisions? Hyundai knows that human beings have flaws and keep doing not-so-smart decisions. Therefore, we kept it simple – for your own good, if you want to be silly do it when you are not buying a car.

Credits:

Agency: INNOCEAN Berlin