TALES OF PROGRESS

Hyundai / Innocean / Idea

Hyundai’s founder – a humble farmer named Mr. Chung Ju-Yung – is a man who didn’t just build a global automobile enterprise throughout his career, but also built his country in the process. In fact, Mr. Chung’s stories are so extraordinary that even fairy-tale writers would find them unbelievable.
So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career. And the best part about all these stories? They’re not fairy tales. The events actually took place. 

Honours & Awards:

New York Festivals Shortlist
Cresta Awards Bronze
Ad Age Editor's Pick 

Credits:

Agency: INNOCEAN Berlin
Global Chief Creative Officer: Jeremy Craigen
Chief Operating Officer: Andreas Cordt
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: Marlon von Franquemont, Felipe Cury, Teco de Luccia
Copywriter: Andy King, Rohan Vitus Fernandes
Art Director: Bianca Heusch
Senior Designer-Illustrator: Nicolaas Kotzé
Senior Designer: Sebastian Hudert
Illustrator: Halil Mete
Business Director: Andrea Razeto
Senior Account Director: Sven Kuebler
Vice President Marketing & Product Planning Hyundai Motor Europe: Andreas-Christoph Hofmann
Brand Strategy & Communication Manager: Philippe Jourdain
Strategic Marketing Planning Assistant Manager: Hyang A Kim.